Of all the things people can spend time inventing, Doug Daniels and Gregg Homer, Stroma Medical CEO and Stanford law professor, have developed a 20 second "beauty" procedure to turn brown eyes blue. The procedure, Lumineyes, is irreversible and uses a laser to remove brown pigment in eyes, resulting in a blue shade. The reasoning behind this invention? Daniels and Homer believe people simply like light-colored eyes better. "People like the depth of a light eye. Eyes are like the windows to the soul, and a light eye is like an open window." Lumineyes is still in its experimental phase and will probably be available in the U.S. in 3 years. It will cost around $5,000.
So far, I can't think of any ways in which this invention could do good. It simply perpetuates the idea that beauty equals classic European looks: blonde hair and blue eyes. Also, is anyone truly insecure about his or her eye color?
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